Is Your Website Responsive?
Whether you own a small business or a non-profit, if your site isn’t responsive, it’s become less effective. In addition, if visitors can’t access the content properly on their mobile devices, they might find another company with a more accessible website. A responsive website, which can be viewed on any device (smartphones and tablets), will ensure that content is accessible to anyone who visits your site.
Is Your Website Built Securely?
Google looks to see how secure a website is, and if it’s shown to be insecure, it will lower your ranking on the internet. If your site isn’t up-to-date with security protocols, then you could lose a large portion of your traffic due to malware or hackers. This is especially important if you take payments directly through your website.