How often should you redesign your website? This is one of the most asked questions by most of our clients. The answer depends on how your website is functioning and how it meets your companies’ goals. For some businesses, it might be every few months. For others, it might not be necessary for a few years. Here are a few ways to determine if you need to redesign your website.
Is Your Website Responsive?
Whether you own a small business or a non-profit, if your site isn’t responsive, it’s become less effective. In addition, if visitors can’t access the content properly on their mobile devices, they might find another company with a more accessible website. A responsive website, which can be viewed on any device (smartphones and tablets), will ensure that content is accessible to anyone who visits your site.Is Your Website Built Securely?
Google looks to see how secure a website is, and if it’s shown to be insecure, it will lower your ranking on the internet. If your site isn’t up-to-date with security protocols, then you could lose a large portion of your traffic due to malware or hackers. This is especially important if you take payments directly through your website.
Does Your Website Meet Your Online Goals?
If your website isn’t achieving your online goals, then it’s time to redesign it. For example, you might be rebranding your company or adding new services and products to your portfolio, which will require you to redesign your website. Even if there aren’t any immediate changes, it’s still ideal to update every few years to keep up with industry best practices.Is Your Website Reflecting Your Brand?
One of the most essential elements of a company is its branding. If your website doesn’t reflect your brand identity, customers won’t trust that they are dealing with a legitimate business. A redesigned website will allow you to show off new colors and logos as well as content that represents what your brand stands for.Is Your Website Utilizing SEO?
If your site isn’t using SEO to its full potential, it’s losing out on a large number of visitors. A redesigned website will allow you to optimize content and create relevant product titles for search engines. As a result, you’ll see an increase in traffic without any additional work once the changes are made.Is Your Meeting Your Ideal Traffic or Conversion Metrics?
If your website isn’t converting visitors into leads, sales, or members, it’s time to redesign. Likewise, if you aren’t making any changes to the site or implementing new products but traffic is decreasing, it needs to be redesigned to reflect best practices and generate more revenue.
