Why Your Non-Profit Needs a Website

If web design is not at the top of your non-profit’s to-do list, it could be costing your organization thousands of dollars. However, a strong website is one of the most important assets your organization can have to meet your goals, such as taking payments online, attracting new people to your non-profit, or featuring a call to action. Here are the top five reasons your non-profit needs a good website.

Tell Your Story

People relate to stories. Your website is a great place to talk about your non-profit’s history and current mission. You can add every detail about your non-profit in one place, including your community impact, vision, and what you’re currently working on. You can even add blogs to educate or inform the public about your non-profit. With a website, all information about your non-profit is in one place. People don’t have to go on a treasure hunt to learn about your non-profit’s story and mission.

Reach More Supporters

Your organization might be limiting itself on the number of supporters you reach. Right now, you might only have a local reach because you don’t have a way to communicate with a larger audience. By investing in a website, you can increase the number of donations and supporters for your organization, which raises your organization’s impact. A good website will improve the search engine visibility of your non-profit, allowing others to find you easily.

Convert Readers to Donors

If your non-profit’s website is created correctly, then it is full of the right tools you need to convert your readers into donors. Readers can use the information on your website to learn about your non-profit, its accomplishments, and how it positively impacts the community. This will educate and help convince readers to donate to your cause. The best part is that you can even add a tool to collect donations directly through your website, eliminating any obstacle for readers to donate.

Save Money by Answering Questions

Your website can clearly explain your mission and answer common questions that users might have about your organization. Not only does this increase the number of donors, but it will also help you save a lot of time. You want to invest in your community, not invest your time to explain something that you can answer on your website.

Be Available All The Time

A website works for you, even when you’re not working. Your website is open to potential donors all the time, which allows donations to be received at any time. Creating a website for your non-profit makes it easy for your customers to find your non-profit and donate whether they’re on their laptops, phones, or some other device.