The most popular choices for a CMS are WordPress, Joomla, Drupal, Squarespace, Wix, Ghost, and so on. However, as a website designer, I am a huge WordPress advocate. From unlimited plug-in features to customization options, WordPress really does it all. Here are five reasons why WordPress should be your CMS of choice.
WordPress Powers More than 1/3 of the Entire Web Space
According to W3Techs, WordPress powers 38% of all the websites on the Internet. Crazy, right? It is by far the most popular CMS available. WordPress has a standard dashboard which makes it easily adaptable to users around the world. It has an unlimited number of customizations, plugins, and themes to really make it fit with your website goals. Many large, well known organizations use WordPress. Some great examples include The New Yorker, University of Washington and Mercedes Benz.
“Without a CMS, you would need to write a HTML file and upload it to your server. “
Creating and Managing Content is Easy
Without a CMS, you would need to write a HTML file and upload it to your server. WordPress instead uses a simple format, showing you a standard blog entry interface instead of complicated code. Through WordPress, you can upload photos, videos and organize your website with a click of your mouse.
If you plan to use a web designer for your site, you don’t need to be an expert to manage it when your website has been completed. Instead, customization has never been easier. When you need to make changes to your content, you can automatically see the changes in real time by pressing the “preview changes” button. You can easily backup your website to go back to an older version if something goes wrong.
WordPress is truly a user-friendly platform with multiple tutorials available to get you started right away. WordPress has a huge global presence and community. Since millions use the site, there are forums and resources available if you have any issues with your website.
Integrating E-commerce is simple
According to Emarketer, U.S. Consumers spent $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The projections for the final amount spent in 2020 is predicted to be even higher. What does this mean for your business? You need to be able to sell your products and take payments through an online marketplace.
WordPress offers multiple plug-ins that can help you easily set up and manage an online shop for your store. My two favorites are WooCommerce and Shopify. These plug-ins help you to manage your offerings, change products, add pictures, modify pricing, and take payments all in one place. This is a game changer for businesses that have been pushed to switch to an online model following COVID-19 changes.
Great for SEO
For search engines to find your site, you must be able to present your content in an orderly way to your customers. Using a heavily coded layout or overcrowding your page with unnecessary content could seriously impact where you land when users search for your business.
Why does this happen? Search engines go through the pages of your website to find the content relevant to the customers that are searching for it. When you have a clean page, the search engines can easily match up your content to keywords related with your business which improves your rankings. If it’s disorderly and has no organization, it can affect your rank which effects potential business.
Google absolutely loves WordPress sites because of the easy navigation, responsiveness and optimized content WordPress provides. To fully optimize your website, WordPress offers multiple plug-ins, such as YoastSEO, that will help you make sure you are on top of your SEO game.
The Features Are Endless
One of my favorite parts about WordPress is that they truly cater to the customer. WordPress makes it simple to take care of your website. Not only do they offer unlimited plug-ins which can control everything from Security to E-mail Integration, but they also make it simple to modify every feature on your website.
For example, if you are a larger non-profit who needs multiple users keeping your website up-to-date, you have the ability to assign different roles to staff within your organization. As a site owner, you can give permissions to individuals on what they can or cannot do on your website. This can range from being labeled an Administrator (access to everything) to Author (only able to write blog posts).
Trying to design the perfect lifestyle blog business? You need to have the ability to create multiple blog posts highlighting your life, sponsored products and easily share updates. This is the perfect CMS for you because WordPress comes with a default blogging set-up. WordPress makes it easy to categorize your content, tag others, add comments, insert pictures or videos, add widgets and more.
Maybe you’re a small business on the go. You don’t have time to sit on one computer all day. You’re able to control your website with a single administrator log-in through any computer or mobile device with internet access. This makes changing information quickly a breeze. On top of that, WordPress will automatically update with one click so all your plug-ins will be up to date and functioning at top speed.
There are many more reasons why WordPress is my favorite CMS, but these are some of the big ones. I have designed on many platforms as a web designer and have found WordPress to be the best for my customers. I think to sum it up – WordPress is Easy. I want my customers to have a finished product that is simple to manage and WordPress is the best CMS to fits those needs.
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