There’s a lot of people asking the same question: Why isn’t anyone coming to my website?
You finally launched your newly designed website. You wait a few days and realize that no one is visiting. If you’re experiencing low traffic to your website, you’re not alone. As of 2019, at least 91% of content on the internet didn’t have any traffic coming from Google. That’s a lot of people asking the same question: Why isn’t anyone coming to my website? The idea isn’t to be competing against every other website on the internet, it’s to focus on optimizing your website to attract the type of traffic you want. Here are some reasons why you might be experiencing low traffic on your website.
Lack of Social Media or Blog
Google loves to share sites that have social media and blogs because it creates more information that can be shared around the internet. Having a blog and social media helps to build your reputation, earn credibility and gives customers more ways to interact with you.
Not Posting Regularly
Search engines want to see regular content. If you’re posting consistently, you have a better chance of search engines ranking your site higher. If you’re not posting updates or relevant information, you’re missing opportunities to put your site in front of potential customers.
Your Website is Not User-Friendly
Are users easily able to navigate around your website? Can they figure out what you do in the first minute of visiting your website? If you answered no to either of these questions, it’s time to make a few changes. Check every part of your website to make sure it’s properly working and delete content that is not relevant to your brand or purpose. Potential customers want a website that is easy to navigate, so broken links and irrelevant content will drive them away.
Know Your Audience
Who are you trying to attract? Who is your demographic? You should know the age, gender, location, income level, taste, and preference of your customers. You want to know as much information on your ideal customer as possible to make sure you’re creating content that is relevant to them.
If you’re trying to do too much on one website, you’re not going to attract traffic because search engines don’t know how to rank you.
Doing Too Much
If you’re trying to do too much on one website, you’re not going to attract traffic because search engines don’t know how to rank you. It’s important to make sure that you’ve narrowed down your business to a specialized segment. For example, if you run a flower shop, you don’t want to use your website to showcase your woodworking and DIY cookie recipes. Instead, only post content related to your flower shop and keep your side projects on a different platform.
You may have the best content on the internet, but if your website is not Search Engine Optimization (SEO) friendly, you will not show up at the top of the search engines. Check your content to make sure you are using proper language, relevant keywords, link building and creating content that fits your brand.
Slow Loading Times
The ideal website load time is 1-2 seconds. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. What does this mean? Every second really counts. If your images are too large, or there is too much code on your page, it will seriously delay your website loading speed. This can be the difference between keeping and losing a potential customer.
Most of these problems can be easily fixed by changing a few aspects of your website.
However, not all web design is created equal. Don’t want to worry about fixing these problems yourself? Check out my web design services to see how we can create a unique customized website to fit your brand goals.