Why Is My Website Traffic Down?

Is your website traffic down? Even after spending the time to pay for ads, design your website, and post fresh content, you might still experience low traffic, which can be frustrating. But, if you’re not sure what’s going on, don’t worry! Here are a few common reasons why your traffic might be lower than expected.

Technical Issues

If you recently updated your website, there might be a problem with the coding, or you might have broken links that stop customers from sticking around. How do you regulate and maintain your website? You’ll want to work with a web design expert to help you solve the problem.

Changes In Algorithms

Google, for example, is constantly making changes to its algorithm. This means that how you rank in the search engine rankings will be different than it was before, and your traffic might suffer as a result. Therefore, it’s essential to understand these updates so that you can adjust your strategy accordingly.

Change Your Websites Color Scheme

One of the ways you can freshen up your website’s appearance and user experience is by changing its look. For example, changing the color scheme gives a site a different feel, which can be appealing to users who have been reading your blog for a while or if you’re trying to re-do your brand image.

Add New Videos and Images To Your Content

One of the best ways to keep your site’s content from becoming stale is by adding new images and videos. Photos and visuals help illustrate a point or show viewers what you’re talking about when you talk about different concepts. Adding them to your blog posts will refresh the look of your website while also keeping it attention-grabbing for guests who visit your pages regularly. Many non-profits have been using the same content for years, but we are already in the 21st century. The search engines won’t rank your content higher unless it’s up to date and optimized. Always remember to use keywords that relate directly to the projects or cause you are trying to promote. When you optimize your content, your non-profit will gain more traffic and create more visibility among people who care about what you do.

Use Media Rich Widgets 

Dusty and dated media widgets are a great way to keep your website from grabbing the attention of new visitors. Adding relevant widgets into your sidebar, footer, or other areas will keep users engaged with your site since they’ll be able to see an idea or concept being described in a new way. Having a variety of options for information is easier than just having a list. It’ll help you grow your readership since visitors will be able to come back again and again for more information about the things they care about.

Update Your Website Content Today

If you’ve been feeling like your company is getting left behind or if it feels stale and outdated, it’s time to make a change. If you don’t know where to start, we can help with updating your content and making sure that you are up to date on all changes in the industry. Contact us today for more information about how we could work together to get you back in front!


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