Did you know that 85 percent of shoppers base their product purchasing decisions on color? Choosing the right color for your brand has a ton of impact on your brand image and how potential customers will react to your company. If you’re just starting a business or in the process of a re-design, you must choose your website colors carefully.
Understand Color Psychology
Color psychology is an intricate topic. To briefly summarize color psychology, humans associate certain moods or feelings with colors. Some are more general associations that everyone is familiar with. For example, associating green with grass, or yellow with the sun. Some associations can be cultural or religious based. For example, white is associated with purity in the Catholic Religion. Understanding the feelings behind color can help your brand find the right color combination.
To choose a color for your brand, consider the type of vibe or image you want your company to send to potential customers. This is a good starting point for determining the right color for your brand. Here’s an overview of color associations and what they tend to mean:
- White – User-friendly, sleek products – Nike, Apple,
- Brown – Reliable, Easy to use – UPS, Hershey’s Chocolate
- Black – Elegance, Luxury – Adidas, Louie Vuitton
- Blue – Reassurance, dependability – Walmart, Twitter, PayPal
- Purple – Quality, Royal – Hallmark, Monster, Yahoo
- Yellow – Happiness, Optimism – McDonald’s, Post It
- Green – Freshness, Nature – Whole Foods, Animal Planet, Starbucks
- Orange – Fun, Friendly – Fanta, Nickelodeon, Payless
- Red – Happiness, Excitement – Coca-Cola, Netflix, Target