When starting a lifestyle business, creating a website that reflects your brand and showcases your work is crucial. But what pages should you include on your website? In this guide, we’ll talk about the essential pages that every lifestyle business should have.
HomepageYour homepage is the first thing potential customers will see when they visit your website. Make sure it makes a good impression! Include a brief description of what you do, some of your recent work, and a way for visitors to get in touch with you. You’ll want to leave the long text or in-depth information for other pages. Your homepage is just a way to give visitors a taste of what you do.
About MeYour about page is where you can start to tell your story. This is the page where you’ll include your mission statement, values, and story. This is also a great place to include testimonials from satisfied customers if you sell a product or service. The key to rocking this page is to make it personable. You want visitors to feel like they know you, so they’ll be more likely to do business with you.
Products or ServicesIf your lifestyle page sells services, products, or as an affiliate, you’ll want to have a dedicated page that tells visitors what you’re selling. This is where you’ll include information about your products or services, pricing, and anything else potential customers need to know. You can also include photos or videos to show off your work.
Blog or Vlog PageYour blog or vlog page is where you’ll share your latest work, news, and thoughts. This is a great way to keep visitors coming back to your website, and it’s also a great way to show off your expertise. If you’re not sure what to write about, consider doing a series on a specific topic related to your business. For example, if you sell handmade jewelry, you could do a series on how to style different pieces.
Your contact page should include all the ways potential customers can reach you. This includes your e-mail address, social media links, and any other relevant information. You should also include a form for visitors to fill out if they want to get in touch with you.