If you’re not already redesigning your website to appeal to Generation Z, you should be. This youngest generation of internet users is quickly gaining influence, and businesses that want to stay ahead of the curve need to start catering to their preferences. So how do you go about designing a website that will attract Generation Z? Keep reading for our top tips!
What Is Generation Z?
Generation Z, also known as iGen or Post-Millennials, is the demographic cohort following Millenials. They are typically born between 1995 and 2012 and are way more focused on digital media than any other generation that came before them.
This generation has grown up with technology at their fingertips, and they know how to use it. They’re also incredibly savvy when it comes to spotting inauthenticity, so brands need to be careful that they don’t come across as trying too hard or being inauthentic. This is why it’s so important to understand the trends of Gen-Z.
Visual Content Is Key
When it comes to website design, visual content is key. This generation has grown up with social media platforms like Instagram and Snapchat, which are incredibly visual. Because of this, they respond well to websites that are also heavily focused on visuals. Make sure your website is visually appealing and easy to navigate. Use large images and videos, and make sure they’re high-quality. You should also focus on creating a user experience that is smooth and seamless.
Authenticity Is Key
When it comes to appealing to Generation Z, authenticity is key. This generation can spot inauthenticity a mile away, so you need to make sure that your website is authentic and genuine. The best way to do this is by being transparent and honest with your audience.
Generation Z Is Mobile-First
Another important thing to remember when redesigning your website for Generation Z is that they are very much a mobile-first generation. This means they’re used to accessing the internet primarily from their smartphones. Because of this, your website needs to be designed with a mobile-first approach. Make sure your site is responsive and that it loads quickly on mobile devices. You should also focus on making your content easily digestible since most people will be reading it on a small screen.
Focus On Inclusivity
Finally, it’s important to focus on inclusivity when redesigning your website for Generation Z. This generation is very aware of social issues and cares about making a difference. Regarding your website, this means that you should focus on creating a space that is inclusive of all people, regardless of race, gender, or sexuality.
This can be done in several ways, but some things you can do include using diverse images and language throughout your site. You should also make sure that your website is accessible to everyone, regardless of one’s ability.
Generation Z is quickly becoming one of the most important demographics for businesses to target. By following our top tips, you can make sure that your website is designed in a way that will appeal to them. So what are you waiting for? Get started today! Learn more about web design from Sedr Studios today.