While 2020 took every business by surprise, it revealed a new shift in customer trends that are likely to continue in 2021. As we head into the New Year, now is the time for you to re-evaluate your web design strategy to increase sales, encourage customer engagement and create meaningful experiences. Check out our top web design trends your business should invest in for the New Year.
Interactive Layouts
If we’ve learned anything from COIVD-19, it’s that there are so many creative ways to use technology to engage your customers. Customers love websites that have interactive and responsive features. Having interactive elements such as being able to see your product in action or providing virtual tours of your property using technology, such as virtual reality, allows your customers to feel like they’re experiencing your project from the comfort of their own home. Having this type of experience keeps your customers on your website for a longer time period. According to GuestCentric, websites that offer some type of interactive experience are clicked on ten times more than properties without this technology.
Smart loading Content
Some websites are too heavy with the number of plugins, coding, and graphics integrated onto the website. This can affect the experience your customers will have on your website, and can turn customers away from your website. Developing a smart site means that your website will only load the content that a user needs to see. For example, a website visitor does not usually reach the bottom of the page, so it’s unnecessary to load all the content on the bottom of the page because it will slow down your load time. Smart loading pages make it easier for users on any device to get the content they need.
Dark Mode Layout
The dark mode aesthetic is very popular. It looks modern and allows design elements to pop from the screen. Many popular websites and platforms offer dark mode layouts as an alternative to their original design on their websites. Dark mode layouts help to reduce eye strain and are easier to look at in environments with low lights. Using these types of designs will continue to be popular in 2021.
Integrating Chabot on Your Website
Imagine being able to answer all of your customer’s questions and concerns at any time of the day, without having to even pick up the phone. One of the top design trends for 2021 is to integrate a Chatbot on your website. A Chatbot provides businesses the power to stay in touch with customers, offer support, and answer important questions, 24/7.
Chabot’s are a pre-programed application that can answer customer questions, help book a reservation or even connect them with a specialist when a customer lands on your website. This application even has the ability to respond to customers in multiple languages with its automatic language detections.
Having a properly built website design is a must for the success of your company in 2021. Being able to build one yourself that fits exactly what you need, may sound mind-boggling. If you’re looking to step up your online presence, set up a time to chat with us at Decision Designs here!
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