Prove Your Authority
Creating infographics shows your authority in your chosen topic. When you can put numbers and graphics together in a visually appealing way, it captures your target audience’s attention. The act of developing an infographic takes time, knowledge, expertise, and experience that your client does not have. When clients think of you as an expert, they’ll trust your knowledge. The more clients trust you, the more they’re willing to invest in your products and services.
Infographics Boost Your SEO
Infographics are share-worthy. The combination of words and pictures make it easy to share across multiple platforms a lot faster than plain text. This results in more shares, likes, and clicks to your infographics. The more that people are interacting with your posts, the higher Google will rank your page. Google likes content that is consistently shared through multiple platforms because it is considered higher value. When creating this content, make sure to use relevant keywords and phrases that relate to your services so that you’re boosted properly.
Easy to Understand
If readers forget your content, they’re less likely to visit your website a second time. According to Fast Company, visuals are processed 60,000 times faster than text. With infographics, readers can quickly scan information, understand your message, and leave your page understanding complex ideas in an easier way. This leads to higher shares and more memory of your information.
Increase Brand Awareness
When you create an infographic, you can put your company’s information and website on it. You can even track the post to see how people are interacting with it and how many times it was shared. By creating a brand presence, you increase the number of potential customers who will recognize your brand. The more recognition, the more your clients trust your brand which leads to more sales.