It’s no secret that the world is increasingly going digital.
As smartphones and other digital devices become more and more prevalent, it’s only natural that businesses are following suit and digitizing their operations. This shift has given rise to a new breed of brands dubbed “digital first.”
Digital-first brands are those that prioritize digital channels above all else. They’re the companies that are investing heavily in digital marketing, e-commerce, and social media. And they’re the ones that are reaping the rewards of this digital-centric approach.
Currently, 84% of marketers say customer expectations are changing their digital strategy. To keep up with these changing customer expectations—and stay ahead of the competition—it’s crucial for companies to have a strong digital presence. So, what exactly does that look like, and how can you create a winning digital strategy? Below, we’ve compiled a list of some of the top digital-first brands out there and what you can learn from them.
Thanks to its focus on customer experience and convenience, Amazon has become the go-to shopping destination for millions of people around the world. The company has also been able to branch out successfully into areas like cloud computing and artificial intelligence. For example, Amazon’s voice assistant, Alexa, is now one of the most popular virtual assistants on the market. Alexa makes it easy for users to do things like check the weather, play music, and order products from Amazon. Com—all with just their voice.
One key lesson you can take away from Amazon is that it’s important to always be thinking about how you can improve the customer experience from start to finish.