It’s no secret that the world is increasingly going digital.
As smartphones and other digital devices become more and more prevalent, it’s only natural that businesses are following suit and digitizing their operations. This shift has given rise to a new breed of brands dubbed “digital first.”
Digital-first brands are those that prioritize digital channels above all else. They’re the companies that are investing heavily in digital marketing, e-commerce, and social media. And they’re the ones that are reaping the rewards of this digital-centric approach.
Currently, 84% of marketers say customer expectations are changing their digital strategy. To keep up with these changing customer expectations—and stay ahead of the competition—it’s crucial for companies to have a strong digital presence. So, what exactly does that look like, and how can you create a winning digital strategy? Below, we’ve compiled a list of some of the top digital-first brands out there and what you can learn from them.
Thanks to its focus on customer experience and convenience, Amazon has become the go-to shopping destination for millions of people around the world. The company has also been able to branch out successfully into areas like cloud computing and artificial intelligence. For example, Amazon’s voice assistant, Alexa, is now one of the most popular virtual assistants on the market. Alexa makes it easy for users to do things like check the weather, play music, and order products from Amazon. Com—all with just their voice.
One key lesson you can take away from Amazon is that it’s important to always be thinking about how you can improve the customer experience from start to finish.
Like Amazon, Uber has disrupted its industry by making things more convenient for customers. With just a few taps on their smartphone, Uber users can request a ride—no need to hail a taxi or stand in line for the bus. The company has also expanded beyond just ridesharing, now offering services like food delivery and bike sharing. If there’s one thing you can learn from Uber, it’s the importance of convenience. By understanding what your customers want and need, you can create a product or service that makes their lives easier, therefore increasing the chances of them using your business.
By offering an alternative to traditional hotels, Airbnb has become a popular choice for travelers who are looking for unique experiences. The company has also made it easy for people to list their properties on the platform and start earning extra income—a win-win for both hosts and guests. What can you learn from Airbnb? Sometimes, it pays to think outside the box.
Netflix started out as a DVD rental service but quickly adapted as consumer habits changed and streaming became more popular. Today, the company is one of the leading streaming services, with thousands of TV shows and movies available at your fingertips—plus original content that you can’t find anywhere else. If there’s anything Netflix can teach you, it’s that it’s important to be agile and adaptable in today’s ever-changing digital landscape.
As you can see, there are a lot of lessons to be learned from digital-first brands.
But the most important thing to remember is that your digital strategy needs to be customer-centric. By putting your customers first and creating a seamless and convenient experience for them, you’ll be well on your way to success. Ready to learn more about having a digital-first mindset? Check out additional resources at Sedr Studios.