When customers visit your webpage, they want to learn everything about your business as quickly as possible. Customers must understand your business, its purpose, and how it will benefit them to use your products or services. According to a survey conducted by Brafton, the average browsing session of a website was 1 minute and 30 seconds. However, this session length varied depending on the type of website and industry. That’s a short amount of time your business must make a first great impression to potential customers.
If you don’t make a great first impression, customers will leave your website frustrated and choose not to purchase or use your business. Even if your products and services are the best things in the entire world, if you lack on certain parts of your website, you’re going to lose potential customers. Here are the top three things that your customers can’t find on your website that you need to fix to ensure a good experience.
Your Brands PersonalityWhen a potential customer visits your page, they want to get a feel and understanding of your brand. If you use generic text that sounds like it was copy and pasted from every other corporate website, you’re not going to catch anyone’s attention. They’ll scroll through your website, lose interest and leave. It’s essential to add your brand’s unique personality through your website, such as the words you use, colors, or images that reflect your brand. It should let your customers know why they choose you or why they continue to choose you.
Easy NavigationIf your page is not easy to navigate, potential customers will be frustrated and leave. To combat this, you need to ensure that your website is easy to click through and does not have any broken links. Perform a site audit to ensure your website is functioning correctly. This includes checking every page, every link and making sure your content is still timely to your customers. Potential customers want a website that is easy to navigate, so broken links and inappropriate content will drive them away.
Contact InformationIf your customers don’t know how to contact you or find your physical location, your losing business. These details must be clearly labeled on your website. The easiest way to do this is to add this information to the footer of your page. The footer will show the same information on every page once a customer scrolls to the bottom. Another easy way to feature this information is through a “Contact” page. This dedicated page should describe the hours your open, how you can be contacted, a physical address, and any other vital information you customers need to know to contact your company.
Having a properly built website design is a must for the success of your company. Being able to create one yourself that fits what you need may sound mind-boggling. If you’re looking to step up your online presence, set up a time to chat with us at Decision Designs.