Social media for entrepreneurs doesn’t have to be complicated. Social media is one of the most powerful marketing tools for small businesses today. However, it’s not always easy to know what you should be doing on social media and what you shouldn’t. That’s why we’ve put together this list of dos and don’ts to help you figure out your own strategy for social media for entrepreneurs. Let’s dive in!
Table of Contents
3 Must-Do’s: Social Media For Entrepreneurs
Although there are many things a small business could be doing right, these are the three best social media for entrepreneurs tricks to keep your followers engaged!
1. Have an Active Profile
A business with an active profile is more likely to attract new followers and convert those who may be on the edge of following you. It is crucial for a business to post regularly, but not too frequently, as it can drop your follower rates. When it comes to social media for entrepreneurs, posting once or twice a day will help keep your fans engaged without overwhelming them!
2. Be Unique and Engaging With Your Audience
Whether it’s funny or just informative, you want to stand out on social media. If your audience feels like they can relate to your business and what you post, they will keep coming back for more! Use social media to communicate with your customers and receive positive feedback.
3. Try to Be Visually Appealing
Not only does this keep your social media profiles looking nice, but it also helps you stand out to potential customers. If someone is scrolling through their feed and sees an exciting post that catches their eye, they are more likely to stop by!
Social media is an image-driven platform, and it’s essential to make sure your posts don’t go unnoticed! There are plenty of free stock images that you can use for all sorts of different business needs.
3 Must-Not’s: Social Media For Entrepreneurs
When running a small business, you have to be careful about your social media presence, and these are the top three don’ts when it comes to social media for entrepreneurs.
1. Always Watch Your Grammar and Spelling
It may seem like a no-brainer, but you’d be surprised how many businesses slip up when it comes to this! Your social media profiles must be professional and give the impression that you mean business. Remember: people judge books by their covers – make sure yours is clean and represents what your company stands for.
2. Don’t Seem Needy or Spammy
When it comes to social media for entrepreneurs, it’s also important to keep in mind that your social media profiles are not a place for you to beg people to follow or like your page. If there is something you want, do it subtly and without being too obvious about it.
3. Don’t Be Fake
Many businesses feel like they have to be someone else on social media. Don’t try copying what you think other people are doing or think your followers want you to post something specific. You should always stay true to yourself and let the rest take care of itself!
Wrapping It Up
Social media for entrepreneurs may seem like a lot to take in, but once you get the hang of it, you’ll be able to reap all its amazing benefits! Use these recommendations to help your business stand out and attract more followers. Remember: social media is essential for small businesses today – don’t miss out on the opportunity to grow your brand and connect with potential customers!
Attracting customers starts with a well-built website. At Sedr Studios, we offer a variety of web design and development services to help your business succeed online. Contact us today to learn more!