As a business owner, you know that creating an online presence for your brand is crucial. Your customers are online, and your website is the first impression of your business a potential customer will have when they are looking for your services. Having a website increases your sales, adds credibility to your brand and helps customers easily find the information they need.
However, having a desktop-only designed website is not enough to stand out from every other business. Not only do you need a web presence to compete, but you also must make sure that your website is optimized to be mobile-first. Mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81 percent of global website traffic. That means that more than half of your customers are viewing your website from a mobile device. This statistic is predicted to increase as smartphones are becoming more and more popular.
It’s important to note that being Mobile-First is not the same as being Mobile-Responsive.
Being Mobile-Responsive means that a desktop-only website is built first and then slightly changed or adjusted to display properly on a mobile device. Being Mobile-First means that your website is specifically created for smartphone and desktop users simultaneously.
So often, one of the first points of contact between your business and a potential customer will be on a mobile device. If a website is not properly adjusted for mobile, it can lead to slow loading webpages. It can cut off important information or even worse, display as HTML. If your website isn’t loading properly or users can’t find the content they are looking for, it will drive away customers from your site. In fact, 88% of users who search for a local business on their phone will call or visit that business within 24 hours. And to top it off, 57% of users state they won’t recommend a business with a poorly designed mobile site.
If your website is switched over properly to a Mobile-First design, there are many benefits for your website.
For example, since Google has switched over to mobile-first indexing, having a mobile-first design will help you to rank higher among search engines. A Mobile-First design positively impacts the overall experience for your customers because your site will load faster and display the correct information.