Investing in Your Web Design should be your New Year’s Resolution in 2021

2021 is finally here! Now is the perfect time to sit and reflect on your New Year’s Resolutions. Popular New Year’s Resolutions include working out, planning to eat better, or starting a new business. However, most are missing out on the best New Year’s resolution you could possibly make for your business: Investing in Proper Web Design.

Your Best Salesperson

Hiring a professional to design your website is critical because your website will serve as your most important salesperson. When a customer is looking for your services, often your website is the first impression a customer will have of your brand. Your overall web design plays an important role in how you acquire customers, make sales, and connect with your audience.  Since your website is always online, it’s always working for you 24/7, even when you are not.

Stay Relevant to Design Trends

Design trends frequently change, so a website that is only two or three years old can seem very outdated compared to a competitor with a modern website. A web designer knows how to make your website trendy and how to look great among your competitors. Along with the latest trends, your designer will make sure that your website has the latest plugins and technology to help your website be as efficient as possible.

SEO is Everything

Since COVID-19 has pushed the majority of businesses online, there is an influx of websites floating around on the internet offering similar services and products to yours. It’s important that your website is properly optimized for search engines. For search engines to find your site, you must be able to present your content in an orderly way to your customers. Using a heavily coded layout, a template, using outdated content or overcrowding your page with unnecessary content could seriously impact where you land when users search for your business. A web designer will professionally optimize your page content, tags, titles and more to make sure your content is found.

Easy Websites Keep Customers

Your website should be easy for your customers to navigate. Using free online templates instead of a professional website designer can often leave a backend full of unnecessary code. This can mean slower loading time or a messy interface for your customers. According to Adobe, 39%of people will stop engaging with a website if images won’t load or take too long to load. This is an easy way to lose a customer to a competitor for no other reason than first impressions. A professional web designer will map out your site and optimize your design to be as easy as possible for your potential customers.

You Want to Stand Out

One of the top reasons you should use a web designer is because they will custom-code your website to make a one-of-a-kind design for your brand. When your website truly reflects your brand values and vision, you’ll standout from the competition. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not. It’s important that you’re using a web designer to make sure customers want to stay once they visit.

Being able to build a website for yourself that fits exactly what you need, may sound mind-boggling. If you’re looking to step up your online presence, set up a time to chat with us at Decision Designs.

Decision Designs is your go-to web designer specializing in web services for small/new businesses, individuals and non-profit organizations. Decision Designs offers a variety of services including web design, web management, and SEO optimization. Here at Decision Designs, our tagline is You Decide, We Design. The customer will always have as much input as possible so that we create a website that truly represents you and your business. Contact Anna at [email protected] for a complimentary consultation to see how we can design the website of your dreams.