How Your Competitors Get Website Traffic

It’s natural to compare your company to other competitors in the same market. If they’re consistently ranking on Google or receiving high volumes of traffic, you may be scratching your head to figure out what they’re doing right. Understanding the basics behind what your competitors are implementing can help you make similar changes to your own website to drive additional traffic. Here are a few reasons why your competitor’s website is gaining tons of traffic.

Writing Useful Content

Creating content for your visitors that is related to your industry and provides value will increase your visitors. Users don’t want to read fluff pieces or hear about your day at work. Instead, they want to find value in your content. Whatever your company is, there is a way to showcase your skills by teaching your readers how to do something, how your products work, or other valuable information only you would know as an expert. While it might seem that you’re giving something away for free, you’re actually showing that you are a trusted source of knowledge people should turn to if they need your services.

Focus on Search Engine Optimization

If you’re running a business and don’t know the basics of SEO or how to grow your website with SEO, you’re doing your business a disservice. If your website is not SEO friendly, you will not rank properly on Google, which means your business will not be quickly found if searched for. It would help if you learned multiple SEO techniques to be able to stand out from your competitors.

Invest in Social Media

Your business needs a solid website and social media presence to attract visitors. Creating social media channels is an easy way to connect with your audience and link them back to your website. Use your social media to grow your network of followers by showcasing what you do, how you do it, and who you are.

Keep Your Content Fresh

Get in the habit of checking your content to make sure it is still timely and valuable. People want information that is relevant to what they need today, not what was popular five years ago. Check your links and data to ensure it makes sense. For example, if you had hours of a theme park listed from 2019, it might be time to update those times and dates to create content your audience can use.

Keep Your Content Fresh

Create A Mobile-Friendly Website
We’ll repeat it a million times. If you don’t have a mobile-friendly website, you’re not reaching a large portion of your audience because mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81 percent of global website traffic. That means more than half of your customers are viewing your website from a mobile device. If your website is not mobile-friendly, it will drive away customers from your site.