Wondering how to prep your e-commerce business? The holiday season, often seen as the “golden quarter” for e-commerce businesses, is a busy period when customers are keen to splurge and search for the ideal presents. With more than $1.14 trillion spent last year, this is a crucial time to capitalize on your business’s potential.
In this guide, we’ll share some valuable tips on how you can get your e-commerce ready for the approaching holiday rush. This will help you make the most of the seasonal surge in sales and provide a smooth shopping experience for your customers.
Check Your Website
The first thing you should do to prep your e-commerce business is make sure everything is live and working correctly on your website. This includes checking every page and link and making sure your content is still timely to your customers.
In addition, you want to make sure the pictures are loading, descriptions are available, and prices are reflected appropriately for your products. Make sure your web design still looks good on mobile and desktop. While website owners should do this task every few months, it’s imperative around the holidays. In addition, potential customers want a website that is easy to navigate, so broken links and inappropriate content will drive them away.
Prep Your Holiday Promotions And Specials
Are you offering any special deals to customers who shop on certain days? Are you releasing any unique products? Do you plan to offer free shipping after a certain amount of product is purchased or offer a discount code to frequent customers?
These questions can be used as strategies to maximize your e-commerce business sales during the holiday season. So many major retail holidays are right around the corner. You want to make sure you set before customers start to shop for the Holiday season.
Update Your Holiday Hours And Delivery Times
Most customers will check online for the most updated information concerning hours and delivery times. Make sure to update your business hours through Google and on your website. You want to make sure if you have changed hours or plan to close on the holidays that your customers are aware.
An easy way to showcase new hours could be through a pop-up display when a customer opens your website. Holiday delivery times are a common concern for customers. What is the latest date they can order from your shop and have a delivered product before the holidays?
By having multiple shipping options available, you can maximize your e-commerce business sales. If you’re still having trouble figuring out what dates you should offer, check directly with your preferred shipping source for updated information and pricing.
Build a Gift Section
Building a gift section of your website makes it easy to help match customers to the products they’re looking for. You can do this by creating areas of your websites with tags such as “Gifts for him,” “Gifts for her,” “Gifts for Mom,” and “Unique Holiday Gifts.”
This takes the guesswork out of shopping for your customers and highlights how your products/services can fit different people. Selling bundles is a smart way to promote products that may not be your bestsellers and ensure efficient inventory management. By offering curated bundles, you simplify the decision-making process for customers and increase the chances of upselling and cross-selling to make more e-commerce business sales.
Don’t Focus On One Holiday
Most companies cater to the Christmas season because it is the most popular holiday in the United States. However, there are many cultures and customers you could attract by adding selections for other holidays, such as Kwanzaa or Hanukkah. By offering bundles or specials aimed at these customers, you can make more e-commerce business sales.
Hire Extra Support as Needed
You can hire freelancers or part-time contract work through online services such as Fiverr or Upwork. If the holidays are super busy for your business, consider hiring extra support. You can hire freelancers or contract work through online services such as Fiverr or Upwork.
Part-time workers can help you by answering customer inquiries, filling orders, interacting on social media, and staying in touch with customers. Extra hands can help you make sure that every order lives up to your expectations.
Plan for New Years
Although the holiday season is essential, don’t forget to create your New Year’s strategy. You should be ready to roll out your specials as soon as Christmas is over. New Year’s is often associated with resolution setting for the upcoming year, so it’s a great time to position your services to fulfill those goals.
In addition, you can double down by creating special deals and discounts for unsold Christmas stock to make way for future inventors.
Wrapping It Up: E-commerce Business Sales
The holidays are a crucial time for e-commerce businesses to capitalize on potential sales. By following these tips, you can prep your website and promotions, update important information, offer gift bundles, target various holidays, and prepare for New Year’s. These strategies will help increase your business’s sales during the holiday season and provide an excellent shopping experience for customers.
Are you lost in trying to get your web design ready for the holidays? Our team at Sedr Studio can help! We offer web design services that cater to e-commerce businesses and can ensure your website is ready for the holiday rush. Contact us today for a consultation, and let us help you succeed during the busiest time of the year!