The holidays are coming, which means it’s time to start preparing for the most hectic shopping season of the year. If you’re looking to make this season your biggest one yet, then you should consider using these tips for your holiday website optimization. Ensuring you have an optimized, high-quality website is essential to increasing your website’s traffic and conversation rates. So let’s jump into how you can get started today.
Ensure Your Webpage Is Mobile-First
One of the most critical changes you need to make to your web design is to ensure your website works well on mobile devices. It’s estimated that there will be more than two-thirds of all online traffic coming from smartphones by 2022, so you need to make sure your site is optimized for this audience initially.
Create Gift Guides
Offering gift guides to your shoppers is a great way to increase the value of your site for both you and them. You can create different ways to help people find what they’re looking for based on the service, the person they’re shopping for, or the type of budget they might have, which will keep them on your site longer. This means it’ll be easier than ever before to build relationships with customers who are shopping for a variety of different people.
Optimize Your Product Descriptions
You need to make sure you’re creating easy-to-read product descriptions that are optimized for SEO. For example, use keywords that people might be typing into Google as well as include words or phrases that describe the color of an item or its size. This will help show up in more searches while also giving your shoppers a better idea of what they’re buying.
Ensure All Links Are Working
It’s easy for links to become broken or out of date, which is why it’s so important to consistently check through your website to ensure there are no dead ends. Unfortunately, shoppers don’t have the patience to navigate broken links, so they will quickly leave your website if you have them. If you have a lot of links on your website, consider using link checker tools to help with this process.
Include Pictures With Each Sales Item
Shoppers love to see what they’re buying, so consider including product images with each item. Not only does this allow them to envision the items better, but it will also help your website look more professional and high-quality overall. If you sell a service rather than a product, you can always include reviews from your clients or samples of what they will be receiving with your service.
Show Reviews And Ratings
Shoppers love to see what other people who have purchased the items are saying about them, which is why you should consider adding an extensive review system. This can help show your customers that they are buying quality products from a well-trusted business.
Optimizing your website for the holidays can help you take advantage of this high traffic season and increase sales. Make sure to follow these tips to prepare for the 2021 holiday season. If you need help improving your website, don’t hesitate to reach out to us today.