A websites goal is to create a space to showcase your products and services to increase sales, connect with customers and grow your business. There are many ways that your organization could be missing out on sales by not properly integrating certain features into your web design. Check out our top five ways to make more money with your web design in 2021.
Make the Shift to E-commerce
According to Emarketer, U.S. Consumers spent $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The total amount spent in 2020 is around $709.78 billion. What does this mean for your business? You need to be able to take payments directly through your site. This could mean ordering store products online that can get shipped around the globe, or holding online fundraisers for your non-profit. When your website has these capabilities, you’ve expanded your potential business reach.
Make it Easy to Connect
Make it easy for your customers to find you! Your website should connect to your social media platforms and to your blog page so users can easily connect with you. Along with social media, your website should make it easy for customers to reach you. Examples of this can include a contact form integration, Chatbot solution or phone call scheduling plug-in. The easier it is for customers to contact you about your products and services, the easier it will be for your company to make sales.
Optimize for SEO
If you’re wondering why you’re not finding as much web traffic with your beautifully designed website, it’s because your website is not properly optimized for SEO. You could have the best website in the world, but If you’re not doing the work to make sure your website is popping up on the first page of search results, you’re missing out on a lot of potential business.
Make sure that you’re optimizing your web page with proper keywords, publishing consistent content relevant to your services, adding quality backlinks, optimizing for on-page and off page SEO, and checking all pages to make sure links are working and content is presented properly.
Create a User-Friendly website
Are users easily able to navigate around your website? Can they figure out what you do in the first minute of visiting your website? If you answered no to either of these questions, it’s time to make a few changes.
Check every part of your website to make sure it’s properly working and delete content that is not relevant to your brand or purpose. Potential customers want a website that is easy to navigate, so broken links and irrelevant content will drive them away. The more user-friendly your website design is, the longer customers will stay on your website and the higher likelihood that you will make a sale from them.
Mobile-Friendly Design is Absolutely Necessary
Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81 percent of global website traffic. That means more than half of your customers are viewing your website from a mobile device. If you’re not currently optimizing your website to be viewed from a mobile-friendly device, you’re missing out on a lot of potential business. Make sure that your web design looks flawless, regardless of the device it’s viewed on.