Top Three Do’s
Although there are many things a small business could be doing right, these are the three best to keep your followers engaged!
1. Have an Active Profile
A business with an active profile is more likely to attract new followers and convert those who may be on the edge of following you. It is crucial for a business to post regularly, but not too frequently, as it can drop your follower rates. Posting once or twice a day will help keep your fans engaged without overwhelming them!
2. Be Unique and Engaging With Your Audience
Whether it’s funny or just informative, you want to stand out on social media. If your audience feels like they can relate to your business and what you post, they will keep coming back for more! Use social media to communicate with your customers and receive positive feedback.
3. Try to Be Visually Appealing
Not only does this keep your social media profiles looking nice, but it also helps you stand out to potential customers. If someone is scrolling through their feed and sees an exciting post that catches their eye, they are more likely to stop by!
Social media is an image-driven platform, and it’s essential to make sure your posts don’t go unnoticed! There are plenty of free stock images that you can use for all sorts of different business needs.
The Three Worst Don’ts
When running a small business, you have to be careful about your social media presence, and these are the top three don’ts.
1. Always Watch Your Grammar and Spelling
It may seem like a no-brainer, but you’d be surprised how many businesses slip up when it comes to this! Your social media profiles must be professional and give the impression that you mean business. Remember: people judge books by their covers – make sure yours is clean and represents what your company stands for.
2. Don’t Seem Needy or Spammy
There are so many social media platforms out there that don’t be posting too much on one. It’s also important to keep in mind that your social media profiles are not a place for you to beg people to follow or like your page. If there is something you want, do it subtly and without being too obvious about it.
3. Don’t Be Fake
Many businesses feel like they have to be someone else on social media. Don’t try copying what you think other people are doing or think your followers want you to post something specific. You should always stay true to yourself and let the rest take care of itself!
Dominating Social Media
Social media is a great way to stay connected with your customers. You can grow your following and keep them engaged with the right approach! Remember: have an active profile, be unique and engaging with your audience, and be yourself!