If you’re a small business or influencer, you can’t push out content with no purpose and expect to have a positive reaction from your audience. Instead, you must find meaningful ways to engage your audience and build your brand authentically to gain trust. While we hear a lot of talk on engagement, most brands don’t understand how to properly achieve organic interaction and promote interaction. It’s not as simple as creating the best post ever. Instead, you need to dive deep into your social strategy to make necessary changes and grow your audience. Here are a few ways you can get started on that process today.
Understand Your AudienceBefore creating a strategy or a batch of content, you need to first understand your target audience. You want to understand who they are, what websites they use, their demographics, and what they enjoy doing. Understanding this information can help you curate your content and grow your audience. If you have an established audience, consider the type of people who consistently interact with your posts. Who is your audience? What do you provide them with that nobody else can?
Work with Brands You LoveBeing a brand ambassador or choosing to work with a brand can help to grow your audience. Not only can you get paid for working with a product, but you can also show the products or services you love. Only choose products or companies that align with your purpose and values. The easiest way to lose your audience is to lose their trust by advertising products or services that don’t work. If you choose a reputable brand, the brand will share your posts on its own social media page. This, in turn, will likely help you gain some organic traffic to your pages from their current audience.
Check Your CompetitorsThink about what your competitors are doing on their social media to gain traction. Look at the type of content they’re sharing, what social platforms they use the most, and the kind of audience they gain. Scrolling through your competitor’s page can help you to see what’s working and what’s not before having to experiment on your own platforms.
Create Interactive ContentCreating posts that have questions attached to them, such as asking which product they like better or asking for advice, is an easy way to get your audience to interact. If it’s an interesting enough topic, your followers will tag their friends or someone they want to share your information with. This is an organic way to interact with your followers and gain more fans from the tags in your comments.
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Creating and boosting your audience is a combination of good social strategy and a solid foundation, like a website. If you don’t have a solid website, you’re not going to grow your audience and convert them into paying customers. If you want to see how creating a custom web design can help your brand grow this year, reach out to us at sēdr studio for a free consultation to discuss your business goals.