Over the last year and a half, many companies have embraced the use of digital technology. Even companies that are slower to adopt digital practices, such as construction or manufacturing, have turned to the digital world to recover some lost business. In fact, according to McKinsey and Company, more than 96% of B2B companies have shifted their plan since Covid-19 to embrace a digital-first mindset.
What is a Digital-First Mindset?Long story short, the idea of using a digital-first mindset means that your company or brand views every problem or opportunity with the idea that the solution should be digital or integrate new technology.
How to Integrate a Digital-First MindsetIf you’re confused about how to integrate a digital-first mindset in your small business, we’ve got you covered. Here are a few ways you can start to adopt a digital-first attitude in your business or workflow.
1. Assess Current Business Processes
The easiest way to switch over to a digital-first mindset is to evaluate your current services and processes. What do you currently do that could be shifted over to a digital landscape. Do people need to call your business to make an appointment? Consider creating an online schedule where customers can book at their leisure, which is convenient for customers and alleviates staff from spending their time booking appointments. Do you get calls from customers asking the same questions? Create an FAQ section of your website to answer these common questions.
2. Create a Strong Web Presence
If your website and online presence are not up to standard, you can expect customers to re-consider using or purchasing from your business. Your website is the first impression your customers have of your business, so it’s essential that it properly reflects your brand. Start by reassessing your website or creating a new website that promotes your business and services. Make sure it’s linked to your social media accounts and that you’re correctly conveying your brand’s tone, look and feel through the images and colors you choose for your website. (Pro Tip: Using a professional web designer, like sēdr studio, to create your web presence will make this process way more manageable).
3. Easy Way to Receive Customer FeedbackYou might have created the perfect website, but if your customers can’t find information about a specific service you offer, or the navigation is complicated, it could alter their experience. Instead of guessing what your customers want, ask them! Customer feedback is one of the easiest ways to improve your web presence and create a website that clients want to visit. Ask for feedback on your products, services, website, and social media. You’ll be surprised by the helpful input and easy ways to impact the customer experience with simple, minor changes.
Think Towards the Future
While we only named a handful of ways that a small business can recover with a digital-first mindset, the possibilities are endless. The digital world is not going anywhere, so it’s crucial to think about your brand or companies’ future and how to optimize it using online tools. Contact sēdr studio for a free consultation!