As a business owner, you know that it’s essential to establish your brand’s online presence. Your customers are online, and your website is the first or sometimes the only experience of your business a potential customer will have when searching for your services.
The more consumers use the digital world to buy and interact with brands, the more they expect from the digital world. Here are a few things that customers now expect from the digital world that need to be addressed on your website.
Customers Expect Mobile-Friendly Designs
This is so important! If you don’t have a mobile-first designed website, you are losing customers. If your website isn’t loading correctly or users can’t find the content they are looking for, it will drive away customers from your site. In fact, 88% of users who search for a local business on their phone will call or visit that business within 24 hours. Meanwhile, 57% of users state they won’t recommend a company with a poorly designed mobile site. That’s an incredibly high market share that your business could be missing out on just because your website isn’t functioning up to mobile standards. Since Google has switched over to mobile-first indexing, having a mobile-first design will help your overall rankings among search engines. A Mobile-First design positively impacts your customers’ overall experience because your site will load faster and display the correct information.Customers Expect to Be Excited
As technology becomes faster, the average customer’s attention span becomes shorter. 53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load. If you’re not immediately providing value or exciting your customers, they’re going to leave your business for the next shiny thing. It’s well known that the longer you can keep a customer’s attention, the higher your chance of converting a visit into a sale. Using live chats or Chatbots on your website can help your business retain a competitive edge. Live group chats keep your customers on your site and have meaningful conversations about your offer’s products or services. If you already have the answer to customer’s hesitations and questions, you’ll capture their attention.Customers Expect Value
Search Engines love to share websites with fresh content and accurate information because it creates more information that can be shared around the internet. Provide value to your customers by creating content they care to see or provide value. Doing this helps to establish your reputation and brand as a credible source for information. Customers want to interact with brands that are educated and in the know about their industry. Having constant content published on your page will boost your SEO rankings, which helps position your website as one of the top leaders in your respective category. Search engines crawl through your website’s pages to find the content relevant to the customers that are searching for it. When you have a page full of relevant information, the search engines can easily match your content to keywords related to your business, which improves your rankings. If it’s disorderly and has no organization, it can affect your rank, affecting potential business.
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