Free SEO Tools to Rank Higher on Google

Many SEO experts insist that SEO is not a “one size fits all” type of thing, and it’s true. SEO strategies are different for every website and can be customized to your needs. No one SEO strategy will work for everyone, but free SEO tools will help you rank higher on Google. This blog post will discuss the top 4 ways to use SEO tools for ranking higher on Google!

1. Checklist

If your end goal is to gain knowledge on SEO through these free tools, then this Checklist should be your first place to start. It takes you through the basics to more extensive optimization techniques, such as link building. The Checklist will also help you familiarize yourself with SEO terminology.

The most crucial aspect of the Checklist is that it demonstrates how well-optimized your website is! It just takes three easy steps!

  • Visit the Checklist Here, then use the toggles to reveal each section.
  • Check the box beside each part of your website that has been completed.
  • Get a printable PDF version by registering.

2. Keyword Explorer

Another tool from Moz that can help you get acclimated with the top search terms in your industry is its Keywords Explorer.

With Keyword Explorer, you see the keywords people are using the most when using search engines. This is an excellent tool for determining which keywords your website currently ranks for, as well as how often people search for them monthly. You may also check who is ranking for the keywords you’re aiming to rank in. Furthermore, you’ll be able to see whether your rivals are using those words.

Once you’ve already signed up for your free Moz account, it just takes two more steps;

3. Domain Analysis

Moz has a free SEO tool that allows users to check out domains from a more SEO-friendly point of view. The Domain Analysis tool is one of the most effective methods for determining the performance of your competitors. It allows you to explore any domain.

The results show exactly how many keywords the domains you search rank for including how many distinct domains are connected to that host. Most importantly, the estimated number of clicks for the top keywords that rank the highest for the domain. This one only requires two easy steps!

4. Website Grader

The Website Grader tool grades your website based on SEO criteria. It will primarily check to see if there are any incomplete parts to your website and what parts are complete and do not require as much attention.

The primary complaint is that it may appear to be a basic tool because it uses bright colors to make the user experience enjoyable and easy.

This tool grades speed, user-friendliness, responsiveness, and if your website is missing any critical keywords.

  • Go to the Website Grader and input your URL in the search bar.
  • To examine each component of the grader, use the sidebar.


SEO Tools are great for helping you discover which keywords your website currently ranks for. If you’re a small business and you don’t know where to start, these tools are the perfect beginner’s roadmap.

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