Are you running out of content ideas for your small business? You’re not alone! If you’re running a small business or start-up, creating content for your social media platforms that attracts and keeps your audience excited is essential. As a small business, social media is an inexpensive, valuable tool to shine a light on your business.
If you’re unsure where to start, we’ve got you covered. Check out our top content ideas for your small business or start-up in 2024.
Table of Contents
Host a Giveaway
One of the best content ideas for your small business is to host some type of giveaway. Start by selecting the winning item to be something of value that others will want. Encourage users to share, re-post, follow, or tag others in the comments to enter the drawing. This is an easy way to gain exposure to a new audience, and if they like what they see, they’ll continue following, even after the giveaway.
Share Your Customers Content
You don’t always have to post your own content. Encourage your followers to tag, post, or mention your brand on social media. You can re-post and share their content on your own page. For example, clothing stores will re-post pictures of clients wearing their outfits. Re-posting your customer’s content makes your followers feel recognized and builds trust in your business.
Create A Special Series
Creating a special series is one of the best content ideas for your small business. Make traditions on social media platforms that feel more like events than regular social media posts. You could do this on a monthly, weekly, or daily basis. This could be a series where you show how to use your product uniquely, a highlight from a team member, a quiz question, fun facts, or even an inspirational quote. Creating a tradition excites your audience and invites them to come back for more.
Team Up with An Influencer
Finding a person who already has a large audience to help promote your product is a great way to grow your business. Take your time to find an influencer who works well with your brand image. If your business is bright and light, you don’t want to use an influencer who uses dark colors. Remember to check out your potential influencer’s previous posts, and make sure that their content style and how they present themselves work with your business’s image.
Show Your Authentic Self
People want to connect with other people, not just brands. One of the easiest content ideas for your small business is to take the time to post content about yourself so that people know the face behind your small business. Talk about your life, behind-the-scenes, or why you started your business. If people can connect with you, they’re more likely to purchase from or use your business’s services.
Go Live on Facebook or Instagram
Live videos on both Instagram and Facebook are pushed to the top of your audience’s feed. This is a great way to connect with your customers, answer questions or explain how to use your products and services. Plus, once you’re done recording, the video will stay saved to your profile so that users can watch it at a later time,
Conclusion: Content Ideas For Your Small Business
Creating content for your small business doesn’t have to be a daunting task. Use these ideas as a starting point, and remember to always stay authentic, engaging, and creative. Social media is an excellent platform to showcase your brand and connect with your audience, so take advantage of it and see how your business grows!
At Sedr Studios, we’ll help you with your web design, marketing, and content needs to elevate your small business. Let us help you take your online presence to the next level!