If you’re running a small business or start-up, it’s essential to create content for your social media platforms that attract and keep your audience excited. As a small business, social media is an inexpensive, valuable tool to shine a light on your business. If you’re feeling unsure where to start, we’ve got you covered. Check out our top content ideas for your small business or start-up.
Host a Giveaway
One of the easiest ways to create excitement around your brand is to host some type of giveaway. Start by selecting the winning item to be something of actual value that others will want. Encourage users to share, re-post, follow, or tag others in the comments to enter the drawing. This is an easy way to gain exposure to a new audience, and if they like what they see, they’ll continue following, even after the giveaway.Share Your Customers Content
You don’t always have to post your own content. Encourage your followers to tag, post, or mention your brand on social media. You can re-post and share their content on your own page. For example, clothing stores will re-post pictures of clients wearing their outfits. By re-posting your customer’s content, you make your followers feel recognized and build trust in your business.Create a Reoccurring Series
Make traditions on your social media platforms that feel more like events than regular social media posts. You could do this on a monthly, weekly, or daily basis. This could be a series where you show how to use your product in a unique way, a highlight from a team member, a quiz question, fun facts, or even an inspirational quote. Creating a tradition excites your audience and invites them to come back for more.Team Up with An Influencer
Finding a person who already has a large audience to help promote your product is a great way to grow your business. Take your time to find an influencer who works well with your brand image. If your business is bright and light, you don’t want to use an influencer who uses dark colors. Remember to check out your potential influencer’s previous posts, make sure that their content style and how they present themselves work with your business’s image.Show Your Authentic Self
People want to connect with other people, not just brands. Take the time to post content about yourself so that people know the face behind your small business. Talk about your life, behind-the-scenes, or why you started your business. If people can connect with you, they’re more likely to purchase from or use your business’s services.Go Live on Facebook or Instagram
Live videos on both Instagram and Facebook are pushed to the top of your audience’s feed. This is a great way to connect with your customers, answer questions or explain how to use your products and services. Plus, once you’re done recording, the video will stay saved to your profile so that users can watch it at a later time.
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