Highlight Your People
One of the easiest ways to create content for your non-profit is to highlight the people who make it possible. You can create a blog post introducing all of your volunteer members, or you can do a weekly post highlighting a specific person. You can either write about their accomplishments or let the volunteer explain their personal story on why they choose your non-profit.
Show Behind the Scenes
What does your non-profit do on a daily basis? What does your office look like? Take photos or record videos documenting a day in a life at your organization or show off the people behind the organization who work so hard to make your non-profit successful.
Explain Your Impact
Share how you help others. Your social media or blog is the perfect place to show the impact you have with your organization. For example, if you rescue dogs, introduce the dogs at your rescue and tell the story of how they came to your organization. Heartwarming stores will attract fans to your page, and they’ll be more willing to donate to your cause.
Offer Your Services
Do you offer various services or educational sessions to the public? Let your followers know! Take time each week to educate your audience on what services are available and how to use them.
Livestream Your Events
If you have an event coming up, make sure that you record or live-stream your fundraiser. Not everyone will be able to attend, so this provides an additional way to interact with your audience. Instead of setting it up to record and leaving it, assign one of your staff members to interact with the live stream, answer questions, and showcase the event to retain the attention of your audience.
Show the Impact of a Donation
Educate your followers on how you spend the money at your organization and the impact of a donation. If followers can see the type of impact they can make, they’re more likely to give. Plus, since most don’t know how your non-profit works, it will allow followers to get insight into what exactly you do.
Talk About the Highs and Lows
Not everything needs to be a highlight reel. Talk about the challenges that your organization might be facing. Is there something that is hard about working for your non-profit? What are the problems that your organization faces? Being honest and transparent about your work, good and bad, will sit well with your followers.
Creating content for your non-profit doesn’t have to be overwhelming. Share what you do, how you do it, and highlight the people around you who help make it happen. If you need additional ideas, ask your audience what they would like to see from you. Have more questions? Contact me here!