Visit almost any website, and you have appropriately been interrupted at one point by a pop-up advertisement. Pop-ups will often ask you to subscribe to a list or to download some item. However, most users find pop-ups frustrating, and it can even affect the amount of time a potential customer will stay on your page.
Many business owners use automatic playing videos to capture the attention of website visitors. However, if the visitor wasn’t expecting the video, it can confuse and end visitation to your website. Unless you are a news or sports website, where it is likely that a video will be automatically playing, it’s best to avoid auto-playing. If you have a video that you think is important for your readers, auto-mute the video for the first minute and allow users to unmute the content if they find it interesting or want to learn more about the video.
Users want to be able to find their way around your website without having to work hard. When users see a dead-end or error, they’ll leave your page for another website. Therefore, it’s important to make sure that every page is working correctly on your website. To ensure that you have smooth navigation, check every page and linked content. Ensure that you’re effectively using hyperlinks, connecting all your web pages to another piece of content on your site, and creating a call to action. Website owners should do this task every few months to ensure your web page does not have navigational issues.
No Relevant Content
One of the biggest mistakes businesses make is keeping content on their page that is not relevant or updated. Having old information makes your website seem like it isn’t credible and will drive potential customers to your competitors for newer data. To avoid this mistake, try to get in the habit of reviewing your content and updating it to be relevant. For example, if you have a blog page titled “How To Travel in 2020”, update that information to be suitable for traveling in 2021. Simple changes to your information and content titles will help establish your brand’s credibility.
Have you ever visited a web page that was so overwhelming with text that you ended up leaving? Many customers will stop interacting with a page if the text is too chunky when looking for content. For example, if a user wants a recipe attached with a 2,000-word life journal, readers are likely to click out and find another recipe. To clear your website of chunky text, you should evaluate each page to make sure only the most crucial information is conveyed. If you find yourself rambling or chatting about multiple subjects, take that text away from the page. Remember, your readers have short attention spans, so you want to capture their attention with captivating, relevant information.
Not all web design is created equal.
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