Know Your Business
Web designers do not know your business as well as you do. Therefore, you must explain what your company does and how you provide value to your customers. The more information you can give your web designer about your business, the more they can connect with your business, brand, and customers.
Know Your Website Goals
Your web designer will ask you what your ultimate goals are for your new website. While most customers will say something along the lines of “our website looked old, we want to update or refresh it,” you should provide a little more information. For example, what is your idea of success? Do you want to increase your client orders, interact with your blogs or boost the number of site visitors? Having concrete goals will help your web designer create a website that fits what your business ultimately needs.
Issues with Your Previous Site
One of the first things a web designer will ask about is what you don’t like about your current website. They will go through each website component to understand what is working for you and what is not. For example, maybe you don’t like that your website is not responsive and very static, but you love the e-mail integration. A new website build doesn’t mean we can’t keep your favorite features. Be as transparent as possible because the web designer will only know what you tell them.
Features You Want
It’s essential to know the type of features you want to see on your page. For example, maybe you want to integrate a blog to reach your customers or a website chat to funnel clients to sign up for your e-mails. If you’re a non-profit, maybe you want to receive donations directly on your site. Whatever it is, your designer has probably done it before or can suggest ideas to integrate the features you want.
You Don’t Need to Know Everything
While it’s important to know your business, goals, and what you dislike about your website, you don’t need to know everything. The best part about working with web designers is that they are professionals who understand the questions to ask to ensure they’re building the best custom website for your brand. So ask questions, and don’t feel like you need to know website terminology or have a concrete plan for your website.
Interested in a custom web design?
Reach out to SĒDR STUDIO for a free consultation to discuss your website goals.